Let’s talk about effective marketing strategies for small businesses. How do we really know what’s best for ours? Running a local marketing business venture is a lot like parenting - we want to nurture it into something we’ve always dreamed of and use the best practices in every situation.
Yet, trusting our instincts can be tough, so we often turn to the online world for quick answers. But how do we know where to turn to? It’s the ultimate showdown between Google customer reviews and Trustpilot reviews. Let’s take a look at a few tactics and techniques of these competing platforms.
Hey Google: Can You Help With Small Business Marketing?
For marketers, boosting reputation and increasing online visibility is essential. To ensure our websites and social platforms perform well, Google Reviews is a key tool. With a top ranking of 100 as an industry leader, it’s no surprise that around 60% of online users in the U.S. prefer Google-related options.
For small businesses, gathering data can be tricky. Google Reviews simplifies this by allowing users to leave feedback without needing an account—just add the business and wait. With high volume capacity, instant feedback, and clear star ratings, understanding customer sentiment has never been easier. Adapting to this feedback helps tailor your business to client needs. Managing reviews is straightforward, making it an invaluable resource. Thanks, Google!
How Can Trustpilot Help with Small Business Marketing?
Google is putting up a good fight, but coming in at 93 on the SEMRUSH leaderboard, Trustpilot hasn’t even broken a sweat. While Google offers simplicity and credibility, small businesses often need to dig deeper for essential data. When debating if email marketing campaigns were effective, or if our community engagement has smooth consistency, Trustpilot offers unique strengths like verifying reviews, ensuring data comes from credible sources. We aren’t playing around here. We need answers, and fast.
Did you know Trustpilot also offers special community features? This way businesses can interact with specific reviewers, confirming you're on the right track when it comes to making your clients happy. However, we're no stranger to negative feedback. Don't let these comments get you down. Trustpilot offers tools to respond directly, helping you regain trust and enhancing client satisfaction for the future. With its social media integration, community features, industry insights, and detailed review structure, Trustpilot ensures you won’t be left with any unanswered questions.
Both platforms offer fantastic outcomes, but the best choice depends on your business’s path. If you’re just starting and need straightforward answers, Google is your go-to. However, as your successful start-up grows, don’t hesitate to explore something more advanced and tech-savvy like Trustpilot. Like we said at the beginning, it's up to us how we shape our small business. There are no bad choices, so try setting up an account for either and choose whichever tool you feel is right!
This is just a snippet of how we can help you achieve your small business goals. Send us a message or look into our other insights if you're interested in finding out more on how to utilize these two tools for your small business!
